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About Us

Billys was established over a of a century ago as the skateboard and bike store in Cambridge, and was an off-shoot trading name of the long established Townsends Cycles (established 1895).

Changed buying habits meant that trading conditions continued to be hard in the high street environment for many businesses, and the BMX and skateboard markets saw a significant downturn which compounded the effects for Billys in the 3 years to end of 2015.

Despite significant investments in the retail store and the website, the management had to concede that the store was no longer viable and that the consolidation of the business resulting in the closure of the Burleigh Street Billys store was unfortunately necessary at the end January 2016 for the security of the parent Townsends business.

Billys Website is now based at Townsends Cycles at 72 Chesterton Road in Cambridge and continues to offer a on-line service for cycle parts and accessories and of course, customer service and support will continue to always to be provided by Townsends for any former Billys customers. The product range offered by Townsends is only focused on the core bicycle element of the business.


Townsends Light Blue Cycles

Billys is a trading name of Ison Distribution Ltd.

You can be sure that you're dealing with a company that will provide the goods and back-up service you require, both today and in the future.

Billys online store brings you fast, efficient and secure online shopping.


We have an online price promise to ensure that – whilst shopping with a top level service, you don't have to pay top level prices !

Free Post and packing on all orders over £25.00* ( UK mainland only – terms apply )

Of course Billys has always prided itself on exemplary customer service and as ever you can call our dedicated team of bike and skate experts on 01223 568368 Mon – Fri 10 – 6 and Sat 9 – 5.30 for information and advice. Alternatively you can email us, sales@billys.co.uk

Our goals throughout our history have remained the same – provide the best products at the best prices and achieve 100% customer satisfaction.

10 reasons to shop with Billys online:

  • Billys established in 1985. (20 yrs+ serving specialist products – we must know a thing or 2 by now!)
  • 4th generation family owned bicycle business established 1895. (110 yrs+ serving the cyclists – we must be doing something right!)
  • Bricks and mortar real shop, with real stock and real staff. (Not some fly by night virtual shop in a back bedroom!)
  • Billys Price Promise (you don't need to shop around, you can have our top level products and services without paying top level prices.)
  • Full back up support. (If you experience any problems, at anytime with any of our services or products, we will attend to them in good faith to your 100% satisfaction.)
  • Secure payment services. (Secure encrypted payment systems keep your details safe.)
  • Free Post and Packing on orders over £25 ( UK mainland only – terms apply )
  • Fast, efficient mail order service.
  • Friendly and helpful FREE advice. (you can ask any of our experts for advice either by E-mail or telephone, or even walk-in.)
  • Solid company, with solid service that will be here to serve you today and in the future.



    Ian : Manager
       
       
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Customer Feedback

Here are just a few of the messages we have received from previous customers: -

" Just thought i'd say got me parcel this morning at about 9.30 so will build my bike a bit later. Thought i'd just say thanks again guys, quality as always and I've stopped using any other bike company, who don't know what service or advice is, thanks again for all your help and dvice guys, my bike's gonna look quality!!
Thanks
Chey "

" Hi
Many thanks for your excellent service. Cant tell you what a pleasure it is dealing with your company compared to one of your competition suppliers who had 6 items out of stock and I only ordered 6. So not one of the items were available and it took 1 week to let me know.
Thanks
Brad "

" Just a quick note to say thank you for the brilliant after sales service we received when we had trouble with fitting the trucks on my sons skateboard.
Kind regards,
Dawn Cannon "

" I'm very impressed with the speed of delivery - ordered yesterday lunchtime, here first thing this morning. Also pleased that the tyres were not folded for dispatch. "

" Just to thank you for the fast delivery of the bmx i ordered on 1/7/08 got it today and for your prices the best deal i found and someone who had the bike in stock my son is so pleased with his new ride
Many thanks to all at Billys
Mr P Robinson "

" Thank you for the quick response. Look forward to getting the cog! You guys are top notch!
mike "

" Just a quick thank you for your 5 star service.
I ordered a Mongoose moto micro from you yesterday after searching the whole of the UK to find somebody with one in stock! It arrived this afternoon. Not only did it arrive very quickly it was£15 cheaper then anywhere else..or £30 if you include postage costs from all the other places.
It makes a change to get something on time and at a good price with no hassle.
Thanks again
Phil "

" Thanks for the reply and the info about Salsa/Engagement rings - as they say you learn something new everyday!
Thanks for the excellent service.
Regards
Tim "

" Tristan here, I have received the Halo SAS 24" wheelset (in gold) from your good selves. Thank you very much for your prompt service and fast turnaround speed. "

" Thanks so much, came in Saturday & bought them. V.Happy son, still bewildered Mum but your guys were great. Thanx again
no nuthin' mum "

" I got my bike on Thursday last week, thanks, amazingly quick delivery! "

" Hello,
The pegs have arrived. Many thanks for your great service!
Speak to you later,
Timo "

BILLYS is a Registered Trade Mark of:

Ison Distribution Ltd. Registered in England & Wales.

Registered Office: 201 Lancaster Way Business Park, Ely, Cambridgeshire, CB6 3NX.

Company registration number: 3690131 - V.A.T. Registration number: 720260482